Former Boylesports CMO to lead Betway’s Re-Launch of Dream Bingo

Betway has revealed that James Arnold, the former Boylesports Chief Marketing Officer, will head its re-launch of

Following an overhaul of its division, Betway is endeavoring to target a leading market position in the United Kingdom for its online bingo product.

The re-launch of Microgaming powered Dream Bingo will result in it being supported with a new website and brand.

According to Arnold, Dream Bingo will be launching a new UK TV advertising campaign in the near future.

Betway has also hired Lee Knott, a former Marketing Director of GTCH Bingo who joins Betway from Frelix Entertainment, a European bingo operator.

Arnold also confirmed that once the division had completed the overhaul, Betway management intended focusing bingo as a principal product for its inventory, which would no longer serve as a feeder product for its casino and sports betting products.

Dream Bingo is due to become Betways’s primary bingo brand, over the operator’s other bingo verticals, namely Betway Bingo and Bingo-On-The Box.

Arnold added that his team had already undertaken an important marketing overhaul whereby free marketing incentives and promotions had been scaled down so as to increase new player value and improve player acquisition quality.

Dream Bingo operates on Microgaming’s state of the art bingo software. The bingo site underwent a dramatic makeover in September of last year and now offers players a much more grown up, but softer feel.

The games schedule at Dream Bingo also underwent a major overhaul last month.

Dream Bingo offers players fantastic promotions that are often highlighted via TV advertising.

Treasure Nile Slot Pays Out £182,804 Progressive Jackpot

One very lucky online slots player is bound to be still celebrating after hitting the jackpot on the Treasure Nile progressive jackpot slot game at an as yet unknown Microgaming powered online casino last week that resulted in a win of a massive £182,804.

Although details of the lucky player and how he managed to hit the jackpot is still unknown, it is hoped that this will be disclosed soon.

The Treasure Nile progressive slot game has reportedly delivered massive jackpots on just below 80 occasions since the latter part of 2009, with the biggest reward being a whopping £360,506 win.

Treasure Nile Slot is a five-reel and nine pay-lines progressive video slot game designed by Microgaming.

The coin size in Treasure Nile is fixed at 0.50 and with nine pay-lines with a nine-coin limit the maximum bet in the game is $4.50. Players wishing to affect a maximum bet at all times can click the “Bet Max” button at the bottom of the interface. Players are required to have the maximum of nine coins bet and nine pay-lines enabled in order to be eligible for the progressive jackpot.

Players can win the progressive jackpot by achieving five Pharoahs on the ninth pay-line.

The video slot game features a wild that can be used to complete winning combinations as well as a scatter which is the Scarab symbol that can appear anywhere on the five reels in order to complete winning scatter combinations as long as three or more of these symbols show up on the five reels. Players get a scatter payout when three or more Scarab symbols appear.

Gibraltar Betting and Gaming Association to Contest New UK Gambling Laws

The Gibraltar Betting and Gaming Association (GBGA) that represents many Gibraltar based UK Operators which include Victor Chandler and 32 Red is seeking legal action against the UK government over new gambling laws that the government intends introducing.

The Secretary of State for Culture, Sajid Javid, was sent a letter by the Gibraltar Betting and Gaming Association advising that the group intended challenging the UK government’s decision to introduce new licensing and tax rules in a court of law as it feels that the UK’s pending gambling laws will be unlawful”. The letter also states that the GBGA insists that should the UK government require all operators to apply for a license from the UK Gambling Commission it will be breaching European law and that it could possibly expose punters to “unscrupulous” operators.

Peter Howitt, the Chief Executive of the Gibraltar Betting and Gaming Association said that it is likely that this new legislation will drive UK consumers towards unregulated or poorly regulated operators, leaving them exposed to un-necessary risks.

The government of Gibraltar is encouraging the challenge as it is afraid that the new rules may encourage UK bookies to relocate back to Britain.

Although William Hill is a member of the Gibraltar Betting and Gaming Association it has, nevertheless, joined Ladbrokes in not backing the challenge and said that as the UK’s leading operator, it has decided against challenging the Government’s decision to impose dual regulation on the online gambling industry.

William Hill is, however, still concerned that the distortive effects on the market and the inadequacy of enforcement mechanisms remain and that the government should strike the correct balance between overlapping regulation and enforcement.

Overall UK Gambling Participation Drops in 2013

Despite the fact that there was a slight rise in the percentage of UK players playing online during last year it would appear as though the overall level of gambling participation in that country has dropped over the course of 2013.

The UK Gambling Commission recently released figures that reveal that 55 per cent of survey respondents had participated in at least one type of gambling in the previous four weeks, which is 2 percent lower than 2012.

Most of the survey respondents that participated in gambling were male, comprising 60 per cent and appeared to be older. Approximately 62 per cent of respondents between the ages of 55-64 years revealed that they had gambled while 59 per cent of respondents aged 45-54 years old made up the second largest group.

The number of respondents who had participated in at least one type of online gambling rose from 14 per cent in 2012 to an average of 15 percent over the course of 2013 while 19 per cent of males gambled online compared to 11 per cent of females.

The survey also revealed that a total of 73 per cent of gamblers played only through land based and retail venues while a further 16 per cent played online as well as in person and a further 11 per cent only played online.

Participation in the National Lottery fell from 46 per cent in 2012 to 43 per cent at the end of last year. The second most popular form of gambling activity proved to be other lotteries with 13 per cent of respondents playing while 10 per cent revealed that they gambled with scratch cards.

Microgaming Develops Innovative Immortal Romance Bingo Game

Microgaming, one of the leading online casino developers in the world, has announced that it has developed an innovative gaming concept that is centered on the Immortal Romance online slot game and will be launching Immortal Romance Bingo this month. The bingo game promises to enliven and energize the traditional Bingo dynamic

The Immortal Romance online slot game originally launched in December, 2011 and was one of Microgaming’s greatest successes. The game was praised for its thrilling soundtrack, high quality graphics and superior game play.

The Immortal Romance Bingo game includes all the trademarks of the slots game including the special bonuses and characters.

There are four different themed games offered with Immortal Romance Bingo with each being led by the familiar characters, Michael, Troy, Amber and Sarah. Each of these characters offers some great features to their individual game that gives players an opportunity to be one step closer to Bingo through free daubs, when triggered.

Besides scoring bingo, players will find medallions that charges a power up bar. Once this is fully powered it activates the special Chamber of Wins jackpot wheel. Four potential jackpot prizes are offered with the Chamber of Wins that include cash bonuses and free spins that can be transferred by players to the Immortal Romance online slots game.

According to David Reynolds, the Head of Bingo at Microgaming, Immortal Romance Bingo is part of Microgaming’s commitment to offer its players a trusted gaming experience that is far more superior to that of its competitors. Reynolds added that the new unique game pays homage to their Immortal Romance brand that has already proved appealing with the Bingo demographic and that they are extremely excited about this launch.